OUR JOURNEY

With over 40 years of trust and dedication, Safeer Market proudly serves customers across all Emirates of the UAE. What sets us apart is our exceptional product quality, diverse offerings, and unbeatable value—features that distinguish us from other hypermarkets. With a strong presence across the region, we are committed to delivering variety, value, and outstanding service to every customer, every day.
Established in 1985 with a single store in Al Ain, Safeer Market has grown into a trusted household name across the UAE. Known for its commitment to value, quality, and convenience, the brand now operates a growing network of supermarkets and hypermarkets serving diverse communities. From our humble beginnings, we have built a reputation for delivering exceptional shopping experiences, earning the trust of families throughout the nation.
Today, Safeermarket proudly serves customers in all seven emirates, including urban centres like Dubai and Abu Dhabi, as well as vibrant communities in Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah – even extending into towns like Kalba and Dibba.
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OUR VISION

We strive to be the leading Hypermarket Chain in the region, offering top-quality products, innovative solutions, and outstanding customer experiences. Our goal is to drive sustainable growth, foster prosperity, and make a meaningful impact in the communities we serve through dedication and excellence.

MISSION

Our mission is to deliver the best shopping experience by adapting to market trends and ensuring sustainable growth. We create an inclusive, supportive environment for our team while making a positive difference in the communities we serve through ethical, responsible practices and unwavering commitment.

CHAIRMAN'S MESSAGE

In the decades since our inception, we’ve seen remarkable growth — a journey made possible by the loyalty and trust of millions of satisfied customers. Today, under the banner of our corporate motto ‘Excellence and Service’, and guided by unwavering values, the Al Safeer Group is poised for an exciting future.

Fueled by opportunities in a dynamic market and empowered by the dedication of our people, we are committed to expanding our presence, entering new markets, and delivering even greater value to our customers.

We see a promising road ahead and are confident in achieving our vision. On behalf of the entire team, I thank you for your continued support and invite you to be part of our journey forward.

Warm regards,
J.P. Kalwani

CEO SPEAKS

At Safeer Market, our journey has always been driven by one core value: putting our customers first. From a single store to a thriving retail network across the UAE, we’ve remained committed to delivering quality, value, and convenience to every household we serve.

As we step into the future, we are focused on blending tradition with technology – enhancing your shopping experience through innovation, while staying true to the trust you’ve placed in us over the years. Our new digital initiatives, including the Safeer Plus loyalty program, are part of this vision to make shopping not only easier but also more rewarding.

To our loyal customers, dedicated team, and valued partners – thank you for being part of the Safeer story. We look forward to growing with you in the years to come.

Warm regards,
Bejoy Thomas Pulickel