Discover a world of style and convenience at Safeer Group, the leading retail destination across the UAE, , and Oman. Whether you’re shopping for trendy kids’ fashion, sophisticated adult wear, family footwear, or luxurious beauty products, our iconic brands—Smart Baby, Eternity Style, Shoes4Us, and Xpressions Style—have something for everyone. Step into quality, innovation, and an unmatched shopping experience today!
KIDS FASHION
Transform your little ones into trendsetters with Smart Baby, a beloved name in children’s fashion since 2003! Established as part of the Safeer Group, Smart Baby specializes in stylish kids’ wear and accessories, catering to newborns, toddlers, and children up to 14 years. Our collections feature vibrant outfits and playful accessories, designed with comfort and durability in mind, perfect for everyday play or special occasions. With a strong presence across the UAE and exciting collaborations like the Al Saada Card partnership, we’re committed to making shopping a joy for parents and kids alike.
OUR RANGE INCLUDES
KIDS GARMENTS | INFANT WEAR | UNIFORMS | BABY ACCESSORIES FEEDING & HEALTH ESSENTIALS | TOYS | BABY GEAR
BRANDS
MENS & LADIES FASHION
Redefine your wardrobe with Eternity Style, a cornerstone of elegant mens’ and ladies’ fashion! This brand delivers a sophisticated range of clothing that seamlessly blends modern trends with timeless comfort, ideal for both casual outings and formal events. Whether you’re seeking sharp blazers for him or chic dresses for her, Eternity Style offers versatile pieces to suit every personality. As part of the Safeer Group’s retail excellence, we bring you a shopping experience that celebrates style and individuality across our expansive network.
OUR RANGE INCLUDES
MENS’ FASHION | LADIES’ FASHION | LIFESTYLE PRODUCTS
BRANDS
FOOT WEAR
OUR RANGE INCLUDES
MENS' FOOTWEAR | LADIES' FOOTWEAR | KIDS' FOOTWEAR
BRANDS
FASHION ACCESSORIES
Indulge in luxury with Xpressions Style, a beauty and accessory pioneer since 2000! As the fashion accessories division of the Safeer Group, Xpressions Style boasts over 47 outlets across the GCC, offering an extensive range of cosmetics, makeup, perfumes, bags, sunglasses, and watches. From flawless makeup looks to signature fragrances and chic accessories, our products empower you to express your unique style. Launched online in 2013, we also provide a seamless digital shopping experience, complemented by the Safeer Plus loyalty program for exclusive perks.
OUR RANGE INCLUDES
MENS' FOOTWEAR | LADIES' FOOTWEAR | KIDS' FOOTWEAR
BRANDS
